So Delicious is a beloved brand with an incredible and dedicated following. I had the privilege of leading this brand through a complete packaging update across all categories (frozen, milk, cheese, yogurt, and creamer). The most exciting part of being a part of the Dairy Free category is all the innovation that comes with it and solving for these challenges within the brand architecture.
This work was created while employed by Whitewave Foods/Danone NA. Photography shot by Noel Barnhurst Studio.